JAMES ALLEN

 

DIAMOND DAY,

CONSUMER EVENT

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ONLINE JEWELER JAMES ALLEN WAS IN NEED OF A CAPTIVATING SPACE TO BREAK THROUGH THE NOISE AT THE SHOPS OF COLUMBUS CIRCLE. V.COUTURE WAS HARNESSED FOR DESIGN SERVICES AND PROVIDED A SPACE CONCEPT THAT LURED IN, ENGAGED AND EDUCATED CONSUMERS.

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AS THE MAIN FEATURE, A LARGER-THAN-LIFE DIAMOND WAS ERECTED. THE BAND SERVED AS A FUNCTIONAL BAR WHERE MINI WEDDING CAKES AND COFFEE WERE SERVED. THE DIAMOND ITSELF - A PHOTO BACKDROP. FURNITURE WAS ARTFULLY SELECTED AND OFFERED LOCATIONS FOR ON-SITE MANICURES.

 

AS AN EDUCATIONAL ELEMENT, FREE-STANDING WALLS WERE DESIGNED TO HOST TOUCHSCREENS TO VISIT THE ONLINE RETAILER. SHADOWBOX WINDOWS WITHIN THE WALLS HOUSED BEAUTIFULLY LIT PRODUCT ON ROTATING DISPLAYS. ​​​

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