JAMES ALLEN

 

DIAMOND DAY,

CONSUMER EVENT

​

SHINE BRIGHT LIKE A....WELL, YOU KNOW! ONLINE JEWELER JAMES ALLEN WAS IN NEED OF A CAPTIVATING SPACE TO BREAK THROUGH THE NOISE AT THE SHOPS OF COLUMBUS CIRCLE. V.COUTURE EVENTS WAS HARNESSED FOR DESIGN SERVICES AND PROVIDED A SPACE CONCEPT THAT LURED IN, ENGAGED AND EDUCATED CONSUMERS, 

​

AS THE MAIN FEATURE, A LARGER-THAN-LIFE DIAMOND STRUCTURE WAS ERECTED. THE BAND SERVED AS A FUNCTIONAL BAR WHERE MINI WEDDING CAKES AND COFFEE WERE SERVED - THE DIAMOND, A PHOTO BACKDROP. FURNITURE WAS SELECTED TO OFFER RESTING SPOTS, AS WELL AS LOCATIONS FOR ON-SITE MANICURES.

 

AS AN EDUCATIONAL ELEMENT, FREE-STANDING WALLS WERE DESIGNED TO HOST TOUCHSCREENS AND SHADOWBOX WINDOW DISPLAYS WITH INTERIOR LIGHTING AND ROTATING PRODUCT DISPLAYS. TRES CHIC - TRES UNIQUE! 

​

​

​

​

​