GERBER

 

FARM-TO-HIGHCHAIR,

MEDIA PREVIEW

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THE MISSION: TAKE GUESTS ON AN EXPLORATORY JOURNEY THAT SHOWCASED GERBER'S FARM- FRESH PRODUCTS AND PROCESSES. 

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UPON ENTRY, GUESTS WERE GREETED BY A GRAND SLATWALL WITH GERBER LOGO. THE WALL WAS THEN PULLED BACK TO REVEAL A PSEUDO-ORCHARD WHERE GUESTS COULD PICK STRAIGHT FROM THE TREES.

 

A BRIGHT RED BARN FACADE REVEALED A GAME SHOW MOMENT WITH TWO OF GERBER'S FARMERS. A HALL OF PRODUCT AND BEAUTIFULLY STYLED KITCHEN FOR LIVE DEMOS FOLLOWED.

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THE FINAL DESTINATION INCLUDED A DINING ROOM SPACE FOR SOME "TINY TASTE TESTERS" AND AN INTIMATE LIVING ROOM FOR ONE-IN-ONE INTERVIEWS. 

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