GERBER

 

FARM-TO-HIGHCHAIR,

MEDIA PREVIEW

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A TRUE STORYTELLING OPPORTUNITY PRESENTED ITSELF WITH GERBER'S FARM-TO- HIGHCHAIR ACTIVATION. THE MISSION WAS TO TAKE GUESTS ON AN EXPLORATORY JOURNEY THAT SHOWCASED GERBER'S FARM FRESH PRODUCTS AND PROCESSES. 

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UPON ENTRY, GUESTS WERE GREETED BY A STEP-AND-REPEAT PRIOR TO APPROACHING A GRAND SLATWALL WITH GERBER LOGO. THE WALL WAS THEN PULLED BACK TO REVEAL A TUNNEL OF TREES WHERE GUESTS WERE ABLE TO PICK APPLES STRAIGHT FROM ONE OF GERBER'S FARMS.

 

THE TUNNEL CULMINATED IN A BRIGHT RED BARN FACADE HOSTING A PLASMA FOR AN INTERACTIVE GAME SHOW MOMENT WITH TWO OF GERBER'S FARMERS. NEXT UP, A HALL OF PRODUCT AND BEAUTIFULLY STYLED KITCHEN FOR LIVE DEMOS.

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FINAL DESTINATIONS INCLUDED A CHIC DINING ROOM FOR SOME "TINY TASTE TESTERS" AND AN INTIMATE LIVING ROOM FOR ONE-IN-ONE INTERVIEWS. 

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