SCHWARZKOPF

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MEDIA EVENT

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AN IMMERSIVE MAZE WAS CREATED FOR SCHWARZKOPF'S MEDIA PREVIEW. V.COUTURE BUILT FREE-STANDING WALLS THROUGHOUT A VACANT SPACE TO CONSTRUCT THE ULTIMATE BRAND JOURNEY FOR GUESTS.

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A GRAPHIC TIMELINE PAIRED WITH PRODUCT DISPLAYS SHOWCASED THE BRAND'S DEEP-ROOTED HISTORY. ROLL-AWAY WALLS REVEALED AN AUDITORIUM SPACE WITH HIDDEN PRODUCT DISPLAY. PRESENTERS WERE ABLE TO INTRODUCE BRAND AMBASSADOR, CLAUDIA SCHIFFER, WHILE FLIPPING A SWITCH TO REVEAL NEW PRODUCT CONCEALED BEHIND LIGHT-REACTIVE GLASS. 

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A DEMO SPACE FOLLOWED BY A FULLY-FUNCTIONAL SALON  ROUNDED OUT THE EXPERIENCE - WHERE MODELS AND GUESTS  COULD INTERACT WITH PRODUCT ALONGSIDE A CELEBRITY STYLIST!

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