AXE 

 

FIND YOUR MAGIC,

MEDIA EVENT

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SCHOOL WAS IN SESSION FOR THE AXE FIND YOUR MAGIC MEDIA EVENT. HOSTED AT THE AULA IN NEW YORK CITY, V.COUTURE EVENTS WAS TASKED WITH VISUALLY ILLUSTRATING AXE'S KEY MESSAGE OF BREAKING TOXIC MASCULINITY.

 

AS A FOCAL POINT, AN 

OVERSIZED GRAPHIC CHALKBOARD FLANKED BY RED SHELVING UNITS WAS ERECTED. SCIENCE DESKS AND WARN STOOLS CREATED A SPACE FOR KEY SPEAKERS, (SUCH AS JOHN LEGEND), WHILE GUESTS SAT AT SCHOOL DESKS DRESSED WITH APPLES AND COMPOSITION BOOKS.

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VIGNETTES SURROUNDING THE SPACE DISPLAYED THOUGHT- PROVOKING STATISTICS AND WERE FURTHER DRIVEN BY GRAPHICS AND 3-DIMENSIONAL STYLING. THESE "MINI MOMENTS" ALLOWED FOR AN ALL- ENCOMPASSING METHOD TO COMMUNICATE THE BRAND'S INITIATIVE IN A CREATIVE AND MEANINGFUL WAY.

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